Marketing activities
We provide comprehensive online and offline marketing for the Canon brand. As part of our cooperation we provide:
- marketing strategies,
- press conferences,
- online and OOH advertising formats,
- web and portal solutions,
- video production,
- creation of animated videos,
- organisation of events,
- buying media space,
- creation of online and offline graphics,
- printing of leaflets and other promotional materials,
- collaboration with influencers and bloggers.
Canon is an established manufacturer of quality cameras, cameras, lenses, printers on the international market and we are very grateful for our 18 years of cooperation. We focus on creating turnaround campaigns, identifying and implementing sales incentive tools. We also provide production of billboards, roll-ups, OOH solutions, various giveaways and point of sale - e.g. end cups in NAY stores, which have contributed significantly to the visibility of the Canon brand and sales promotion.
Organisation of events
Canon is a rapidly growing company and is constantly coming to market with new products, so it is essential to organise events and training for dealers in both retail and distribution. We organise training in conjunction with various marketing activities and an interesting evening programme. We prepare press conferences in collaboration with various influencers, renowned in the photography and filmmaking industry.
Photo booth and photo booth
The Canon photo booth is not to be missed at any event where you want to offer customers an unforgettable experience and want them to keep it in their memory. Always team up with a professional event photographer and a reliable hostess.
At every event you have the opportunity to use a Canon photo booth with an event photographer taking photos of your guests, a hostess printing and handing out keepsake photos to your guests, the latest Canon printer releases and Canon merchandise. You also have the option of having bespoke graphics created for your event, which we will both produce and print in the form of a photo wall. If you want to really make it happen, we will also make props for your event to suit your theme, or you can choose from those we have available. When printing photos, you can key the background, use a magazine headline or brand the photo with your branding. We have both exterior and interior booth designs and many happy people have taken away such memories from us, thanks to the event photographer who will immortalize your events.
Props
Each event requires a specific approach, which is why we provided the graphics for the props that freshen up each photo and then each bulletin board. From weddings to marathons, anyone who wants to take home an everlasting memory will be happy to have their photo taken. Canon photo paper printed with genuine Canon inks is said to last 100 years in an album (undercounter info direct from Canon).
Graphics
We have been promoting the Canon brand for a number of years, handling a number of graphics for print and web use and for a number of distributor B2B and B2C channels. We create turnaround campaigns, look for suitable sales incentives, buy gifts for various products. Within print graphics we create for Canon for example flyers, rollups, billboards, photo wall and for online graphics it is mainly banners, web graphics, etc.
Web solutions
Canon maxify - After purchasing selected Maxify printers from selected retailers, customers will receive a gift (presenter and photo paper pack) after registering on the site.
Canon extended warranty - After purchasing selected cameras from selected retailers, customers will receive a gift (1 year extended warranty certificate) after registering on the website.
Cooperation with influencers
Of course, influencer marketing is also an option. We have worked with a huge number of well-known personalities and influencers within Canon projects.
Last time they were in the framework of the project Perfect Memories For example @jankatopanka, @ninaskalikova @milan_bezmapy or famous sportswoman @zuzanavrablova
and fashion stylist @barborayurkovic.
During this year's Canon Launch Event with @Janatini and other influencers who attended.
In the past, celebrities such as @iversanns, @katka.jakes or @lucidstyle_official have participated in the Instameet photo course we invented with Canon.
Creating videos
Video production is also an integral part of marketing for Canon, where we create a wide range of bespoke videos. These include animated and filmed videos, such as promo videos, teaser videos, event footage, aftermovies, interview shoots, marketing campaigns, etc.