A jingle or an introductory soundtrack introduces each television or radio programme. It is also the first thing the viewer sees/hears in connection with the broadcast programme. The music in it is a key element and should convey the emotion and nature of the programme being presented. This enables us to outline to the viewer what they can expect from the programme. Nowadays, jingles are also part of online and hybrid events and fulfil the same function as in the aforementioned TV or radio shows.
The jingle in the online conference is the opening sound of the event, which serves as the introduction of the entire online event. Before the jingle in online events, there is usually a countdown, which serves to officially start the event. It is followed by the jingle, which can be short (10-20 seconds), where the event logo is animated, or it can be longer, and in addition to the logo, it also shows, for example, the event agenda, speakers or sponsors, and other important information. Apart from the musical aspect, the visual aspect is also very important and should captivate the viewer.
Jingles are now the standard for well-crafted online and hybrid events.
What sounds can you use at your online or hybrid event?
Definitely an intro jingle at the beginning of the event and at the end it is appropriate to end the event with an outro jingle. Outro jingle is recommended to be used after the last entrance, where the speakers say goodbye and end the whole event.
Below you can see samples of selected jingles from our online events.
Canon Masterclass Jingle
Type of jingle: Intro jingle
Length: 26s
Client: Canon
Project: Canon Masterclass
Canon Masterclass intro jingle contains the slogans "New products", "Interesting tips and tricks from the Czech Republic and Slovakia", which are supposed to bring the viewer closer to what he can expect during the event. The intro also introduces the presenters, speakers, ambassadors and of course the event logo - Canon MasterClass.
Teaser Canon Masterclass
For use on social media, we can expand the jingle with additional information such as the date, time of the event, etc., or prepare a teaser that can be used as a social media campaign.
Zero Waste Jingle
Type of jingle: Intro jingle
Length: 40s
Project: Zero Waste
The Zero Waste intro jingle displays the Zero Waste logo with animated leaf elements that complete the visual identity of the event. The jingle includes the event programme, list of partners and organizers.
Interspace edition Jingle
Type of jingle: Intro jingle
Length: 1:01
Project: Interspace edition
Intro jingle Interspace edition is longer than a standard intro jingle, so there is room to show more in it. The 1-minute Interspace edition jingle featured the speakers and guests, the event program, partners and sponsors, and the event logo at the end.
Trailer and video
For the Interspace edition event, we have also prepared a trailer and a cut of the video business cards for social media.
Digitálna univerzita
Type of jingle: Intro jingle
Length: 0:34
Project: Digitálna Univerzita
The Digital University is an educational program for marketers that included dozens of online lectures. Each online lecture began with this intro jingle that reveals what attendees can look forward to, as well as a list of all lectures. At the end, the Digital University partners and logo are displayed.
One Day Jazz Festival
Type of jingle: Intro jingle
Length: 0:45
Project: One Day Jazz Festival
The One Day Jazz Festival intro jingle stands out because it is a compilation of videos directly from One Day Jazz concerts. This type of jingle is suitable to use for regularly recurring events.
Challenger Accelerator Jingle
Type of jingle: Jingle short
Length: 12s
Project: Challenger Accelerator
In this case, it is not the opening jingle of the conference but a jingle that introduces the selected lecture and is usually shorter than the opening sound of the event. In the Challenger Accelerator project, there were several short jingles that introduced the following lecture.
eD Partner Days Jingle
Jingle Type: Intro Jingle
Length: 26s
Project: eD Partner Days
Intro jingle eD Partner Days is a typical corporate jingle containing the event logo and claims describing the IT conference.
Do you need jingle or other animation for your event? Write to us.