A jingle or intro sound introduces every television or radio program. It is also the first thing a viewer sees/hears in connection with the broadcast program. The music in it is a key element and should capture the emotion and nature of the program being introduced. This allows us to give the viewer an idea of what to expect from the program. Today, jingles are also part of online and hybrid events and serve the same function as in the aforementioned television or radio shows.
A jingle in an online conference is the event's intro sound, which serves as an introduction to the entire online event. Before the jingle in online events, there is usually a countdown, the so-called countdown, which counts down to the official start of the event. This is followed by the jingle, which can be short (10–20 seconds), featuring an animated event logo, or it can be longer, displaying not only the logo but also the event agenda, speakers, sponsors, and other important information. In addition to the musical aspect, the visual aspect is also very important and should engage the viewer.
Jingles are now the standard for well-crafted online and hybrid events.
What jingles can you use at your online or hybrid event?
Definitely an intro jingle at the beginning of the event, and at the end it's appropriate to close the event with an outro jingle. We recommend using the outro jingle after the last segment, where the speakers say goodbye and conclude the entire event.
Below you can see samples of selected jingles from online events we have implemented.
Canon Masterclass Jingle
Type: Intro jingle
Length: 26s
Client: Canon
Project: Canon Masterclass
The Canon Masterclass intro jingle includes claims "New Products," "Interesting Tips and Tricks from the Czech Republic and Slovakia," which are meant to give viewers an idea of what they can expect during the event. The intro also introduces the hosts, speakers, ambassadors, and of course includes the event logo—Canon MasterClass.
Teaser Canon Masterclass
For use on social media, we can expand the jingle with additional information such as the date, time of the event, etc., or prepare a teaser for you that can be used as a social media campaign.
Zero Waste Jingle
Type: Intro jingle
Length: 40s
Project: Zero Waste
The Zero Waste intro jingle displays the Zero Waste logo along with animated leaf elements that complete the visual identity of the entire event. The jingle includes the event program, list of partners and organizers.
Interspace edition Jingle
Type: Intro jingle
Length: 1:01
Project: Interspace edition
The Interspace edition intro jingle is longer than standard intro jingles, so there's room to show more. In the 1-minute Interspace edition jingle, speakers and guests, the event program, partners and sponsors were featured, and at the end the event logo was displayed.
Trailer and video business cards
For the Interspace edition event, we also prepared a trailer and a compilation of video business cards for social networks.
Digital University
Type: Intro jingle
Length: 0:34
Project: Digital University
Digital University is an educational program for marketers that included dozens of online lectures. Each online lecture began with this intro jingle, which reveals what participants can look forward to and also lists all the Digital University lectures. At the end, the partners and logo of Digital University are displayed.
One Day Jazz Festival
Type: Intro jingle
Length: 0:45
Project: One Day Jazz Festival
The One Day Jazz Festival intro jingle stands out in that it is a montage of videos directly from One Day Jazz concerts. This type of jingle is suitable for regularly recurring events.
Challenger Accelerator Jingle
Type: Jingle short
Length: 12s
Project: Challenger Accelerator
In this case, it's not an intro jingle for the conference but a jingle that introduces a selected lecture and is usually shorter than the event's intro sound. For the Challenger Accelerator project, in addition to the main intro jingle, there were several such short jingles that introduced the following lecture.
eD Partnerské dni Jingle
Type: Intro Jingle
Length: 26s
Project: eD Partnerské dni
The intro jingle of the eD Partner Days is a typical corporate jingle containing the event logo and claims describing the given IT conference.
Do you need a jingle or other animation for your event? Write to us.
