OZETA - Šijeme na Slovensku
Timeless fashion, elegance and quality are the primary driving forces behind the production of men's suits by the Slovak brand Ozeta. On the occasion of the 80th anniversary of Ozeta, the brand approached us with the production of illustrations, an animated video and related promotional materials.
The MLV team didn't hesitate for a moment and set about drawing a visually interesting project.
Animated video:
MANUFACTURING
1. Since Ozeta came up with the idea of a video depicting the process of the brand's emergence and maintenance in the market during the 1980s, it was necessary to study design materials not only from the present, but also from the early 1940s. Here we gained knowledge of visual design, which we went on to apply to the illustration designs.
2. After studying the materials, we set about finding a style in pencil on paper. In this step, the first visual consultation with the client Ozeta took place, when together we were looking for a way which style to follow next.
3. The moment we found a common idea of the visual we were looking for, we switched to digital graphic design. The pencil was swapped for a tablet pen and we started drawing in graphic software.
4. The digital creation of the protagonist was also done in consultation with the client Ozeta. It was a constant priority for us to incorporate all the requirements and specifications into the visual designs to the client's satisfaction.
5. So, in the last point, we arrived at a design that accepted all of Ozeta's client's needs while respecting the professional eye of the illustrator.
SCENE
Approving the style of the characters allowed us to incorporate the illustrative form into the environmental scenes as well. Also at this point, we searched together with the client for a visual consensus that would suit the deployed drawing form and the client's requirements.
ANIMATED VIDEO PRODUCTION
As well as drawing the characters, the animated video was based on realistic backgrounds. The individual scenes were created with historical facts that we obtained from archival black and white videos of Ozeta production.
SPONSOR LINK
In addition to the animated video showing the history of the Ozeta brand, we also created an animated sponsorship message for RTVS. The sponsorship message was punchy, visually appealing and carried throughout the campaign in graphic form.
PRINT AND INTERNET ADVERTISING
We also worked on promotional materials, billboards and city-lights. Our illustrations have also found a place in web advertising, where we have again created online formats for PPC campaigns, the Ozeta homepage and social media at the client's request.
