Marketing activities for ŠFRB
Štátný fond rozvoja bývania approached us to provide comprehensive marketing campaign support with the aim of increasing brand awareness. The result is a complex project Domov pre každý príbeh, which combines a unified visual style, animation and online and offline communication. What were our first steps? We created:
- a completely new visual identity for the campaign,
- a new claim "Domov pre každý príbeh",
- the main animated video in various lengths and variations,
- and accompanying animated stories.
For ŠFRB, in addition to the initial online campaign, we also created an internal campaign, graphics for the EXPO stand, graphic visuals for Akadémia dobrého bývania, opening and closing jingles for the Čo je nové v ŠFRB series and a new animated video to mark the 30th anniversary of ŠFRB.
External online campaign
For the external campaign, we covered the entire process from concept to delivery of final assets:
- creative - script preparation, voice-over text and new claim proposal,
- design of visual style, characters and scenes,
- illustrations - moodboard and storyboards for animation,
- voice-over recording with a professional voice actor at our MLV studio,
- 2D complex animation in lengths of 60 sec., 20 sec., 15 sec. and 6 sec.,
- post-production and export to various formats and versions (with subtitles / without subtitles, 16:9, 1:1, 9:16),
- licensed music,
- project management.
Internal campaign
In the style of the external campaign Domov pre každý príbeh, we prepared an internal campaign, which included graphic design of visuals:
- onevision door films,
- A1 posters,
- roll-ups,
- screensaver
- and web banner.
We provided design, printing and installation, so the client received a complete turnkey solution - from creative to physical implementation.
30th anniversary of ŠFRB
To mark the 30th anniversary, we created new animated videos for ŠFRB in the style of last year's campaign Domov pre každý príbeh. The videos feature completely new characters, buildings, voice-over and music.
We prepared the videos in 3 different lengths and 12 different versions and formats in portrait, landscape and square.
Stand visualisation and other projects
In the style of the campaign Domov pre každý príbeh, we also prepared other outputs and projects:
- graphics for expo stand wrapping and visualisation,
- Google banners,
- visuals for social media,
- opening and closing jingle for What's New at ŠFRB,
- vectorisation of portrait photographs,
- visuals for the project Akadémia dobrého bývania.
