A month of fair choices
As part of the Fairbruary campaign, we handled influencer marketing:
- we built an influencer database of people whose values support the Fairtrade idea and arranged collaborations with them,
- we prepared boxes full of Fairtrade products,
- we delivered them in person or sent them by courier,
- we prepared a report at the end of the campaign.
One of the main faces of the campaign was Natália Pažická—we sent her package all the way to Sweden!
Fairbruary is a month of fair purchases and decisions that have a real impact far beyond our borders. The Fairtrade label on a product means fair conditions and pay for farmers, a ban on child labor, and sustainable cultivation of cocoa, coffee, tea, and other raw materials. We’re grateful that we could support the sustainability brand this way.
2026
Fairbruary
